Hi. I'm Tara.
I'm a branding and marketing strategist with a passion for building and positioning brands through customized storytelling, creative thinking and innovation. By understanding the intersection of culture, business and creativity, I help clients develop innovative, multi-faceted marketing programs and strategic solutions.
Some brands I've worked on: Amazon, Reebok, Chanel, MAC Cosmetics, Michael Kors, Audi, Microsoft, Morgan’s Hotel Group,7 For All Mankind, 1 Hotels, Zelle, Men's Wearhouse, Nike, Intercontinental Hotels.
Three things about me:
I’m as much of a story seeker as I am a storyteller.
I’m passionate about research – from analyzing brands that best embrace the need for transparency (Everlane and sweetgreen) to scouting where to have the best omakase in Tokyo (Seamon), I’m inspired by what I don’t know.
I’ve been told my banana cake changes peoples lives. Seriously.