Hi.  I'm Tara.  

I'm a branding and marketing strategist with a passion for building and positioning brands through customized storytelling, creative thinking and innovation.  By understanding the intersection of culture, business and creativity, I help clients develop innovative, multi-faceted marketing programs and strategic solutions.

Some brands I've worked on: Amazon, Reebok, Chanel, MAC Cosmetics, Michael Kors, Audi, Microsoft, Morgan’s Hotel Group,7 For All Mankind,  1 Hotels, Zelle,  Men's Wearhouse, Nike, Intercontinental Hotels. 

Three things about me:

I’m as much of a story seeker as I am a storyteller.

I’m passionate about research – from analyzing brands that best embrace the need for transparency (Everlane and sweetgreen) to scouting where to have the best omakase in Tokyo (Seamon), I’m inspired by what I don’t know.

I’ve been told my banana cake changes peoples lives. Seriously.