Keds has partnered with the Whitney Museum to sponsor the museum's summer session, a concert series which celebrates artists and musicians. To kickoff the collaboration they created KedsWhitney, a collection of sneakers designed by a number of artists including Laura Owens and Sarah Crowner. The first to show her creation is American conceptual artist Jenny Holzer who is best known for her projections and LED light installations of thought-provoking messages for the masses in public places. Her collection features the words "Protect me from what I want" from her signature text series, Survival. The phrase has previously appeared on everything from golf balls to condoms and has been projected and installed on buildings all over the world.