Beginning August 20th, Gilt Groupe, the fashion flash-sale retailer, will be partnering up with Target to offer an exclusive advance look at three designer capsule collections by Mulberry, the British lifestyle brand known for its luxury leather goods, Tucker, the nostalgic collection of draped silk blouses and dresses and John Derian, the master of decoupage.
In many ways, Target and Gilt's consumers are cut from the same cloth - they both seek out deals and bargains. It's a well thought out partnership and, if executed well, should expand Gilt's membership and increase Target's brand visibility. I think the key to a successful partnership will be the product offerings as well as the overall quality of the goods. The challenge is that in the past Target's partnerships have been hit and miss. There are times where the collections are compelling but the quality or fit is lacking and vice versa. I'm both curious and excited to see how this one plays out. Let the countdown begin.