Last week, Scott Wilson, a former Creative Director at Nike, posted his latest project, The TikTok and LunaTik wristbands to Kickstarter. The TikTok and LunaTik wristbands turns the iPod Nano into a wristwatch. When Wilson posted his project to KickStarter, his goal was to raise $15,000 in 30 days, in order to begin production. However, in just three days, the project raised $180,000 and now, a week later nearly $285,000.
For those of you not familiar with Kickstarter, it's a funding platform that allows artists, designers, filmmakers, inventors and other creatives help make their ideas a reality by crowdsourcing the money needed to bring the project to life. While there have been thousands of projects on the platform, Wilson's project is the second highest earning project of all time on Kickstarter. Wilson currently runs the Chicago-based design studio MINIMAL and clearly has other means to raise capital but chose Kickstarter, which really speaks to the power of the platform. When asked about his choice he stated "there are other options out there but Kickstarter is by far the easiest and most well-architected experience at the moment. This type of funding platform is a game-changer and just the beginning in shifting more power back to the individual creative entrepreneur."
You can support Wilson's project and pre-order your kit here.
*Via CO Design