Breaking Down: Colors In Cultures

I came across this infographic the other day and while I think the design of it isn't necessarily the best solution to convey the information, I find the actual data really facinating.  The data is a good reminder that colors do in fact have different meanings in various cultures and countries.  As marketers we need to understand how our choices impact the products we sell and the messages we convey.  This emotional connection to the consumer is key and is one of the things that can turn a good campaign into a great one.

Infographic by David McCandless