The last couple of weeks I've been working on a project. A big project; a dream project. My sister and I are applying to be Murphy-Goode's Wine Country Lifestyle Correspondent. Murphy Goode is a family run vineyard in Sonoma County that is looking for a "lifestyle correspondent" who knows how to navigate Facebook, Twitter, blogs, and social media to tell the world about their wines and the Sonoma County Wine Country. We thought it would be great to tackle the challenge as sisters. It's a six month project that would allow us to move to Sonoma and do what we love and do best: eat, drink, blog, learn and laugh.
The biggest part of the application is a video, which got posted two nights ago along with the other 450 people who have made it this far. The voting process ends in FOUR days.
That's where YOU come in. We need your vote. We need your friends vote. We need your fans votes. We need your coworkers votes. We need the worlds vote.
So if you could kindly take a second and vote for our submission we will be forever grateful. The folks at Murphy-Goode have made the process really easy.
Please watch our video here:
Thanks to all of you for helping us make one of dreams come true. Seriously.
This weekend Google premiered their TV Ad campaign for Chrome, their new web browser . I personally love the spot and find it playful and clever. However, I wonder, would someone who doesn't know that they have a choice of browsers actually know what Chrome is? Does this make the ad any more or less effective? I think the ad certainly continues to spread Goggle's brand awareness, but may miss the mark for its intended audience.
Here is what Google posted yesterday on their blog about the launch:
Google Chrome ads on TV
A couple of months ago, the Google Japan team produced a fun video to demonstrate how clean and simple our Google Chrome user interface is. After releasing this video on the web, we got lots of positive feedback and thoughtful comments. In order to keep that conversation going, we invited some of our creative friends to make a collection of short films celebrating our browser. We released Chrome Shorts last week on our YouTube channel.
At the same time, we talked to our Google TV Ads team to see how we could show the video that our Japan team developed to a wider audience in a measurable way. Using some of the results from our placement-targeted ads on the Google Content Network, we designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns.
So today, we’re pleased to announce that we're using Google TV Ads to run our Chrome ad on various television networks starting this weekend. We're excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.
Last December, we were visiting our friends in Seattle when I came across a book that featured a number of pieces by Marcel Dzama, a Canadian artist who is probably best known for his figurative sculptures as well as his pen and watercolor compositions. I find his work to be beautiful yet creepy. His characters and the environments he places them in are elusive, leaving me to dream up interpretations of what the stories he creates mean.
Since that weekend by the fire in Seattle, I’ve been drawn to his work so it was really exciting when I heard that PopRally, a program of events at MoMA that targets a younger, more hip audience, would be doing a special premiere of the video for Department of Eagles' "No one Does It Like You," which is directed by Patrick Daughters and Marcel Dzama. Dzama was also responsible for the costumes and sets. The video feels like Dzama's illustrations and sculptures coming to life in a choreographed battle of women vs. men that plays itself out during the course of the song. Definitely worth a watch.
Kacie Kinzer put together an interesting social experiment: Could a robot navigate Washington Square Park purely by the help of strangers? Let's see what the collaboration of a Tweenbot and park goers can do. "Tweenbots are human-dependent robots that navigate the city with the help of pedestrians they encounter. Rolling at a constant speed, in a straight line, Tweenbots have a destination displayed on a flag, and rely on people they meet to read this flag and to aim them in the right direction to reach their goal." Surprisingly, on its first outing, thanks to the help of 29 people, it traversed through Washington Square Park in just 42 minutes. Here is a video of Tweenbot's adventure.
Here is a link to more of the robots that Kacie is working on as part of her thesis at ITP
"It was an October evening. We were insistent, helped by some fans and people passing by. In the end, it was worth the trouble: Bloc Party agreed to play one of their best songs, all acoustic.
There are times when you know you should be a bit bothersome and persistent, because sometimes the reward is worth the trouble.
We arrived at Place de la Bourse at 10:30 PM with the German band Get Well Soon. We had made some noise in the empty Place, danced with a guy who sold oysters and made us taste them, and shot a bunch of beautiful songs (which will be online soon). It was our director Colin’s first Take Away Show. We had already been shooting for an hour, but a rumor compelled us to keep going.
Bloc Party had just finished their surprise show at the Nouveau Casino, and guys from their label told us they’d probably go have some drinks at the Truskel right after. Get Well Soon had to meet their team there, so we lead them to the pub, and then asked them to play a song in front of it.
While the Germans were playing, Kele Okereke popped out of the bar. He was standing next to me, and he asked me who was singing and what they were doing there. I told him it was a Take Away Show, and he said shyly, "Oh great, that’s good." I patted him on the back, joking, "Hey, good timing! After they finish, it’s your turn!"
We’d been told it would not be easy. A year before, we already tried to set up a Take Away Show with them in London, with the support of JD Beauvallet, but nothing could convince them. They never play acoustic. They’re very shy. It’s impossible. So, back in the present, on October 14th, we tried harder.
We had some help. Matthieu of Coop was drunk and happy. Both of the bands’ managers were drunk and happy. We were also drunk and happy, and that’s how Kele found himself pressed against a wall, facing a dozen enthusiastic people, urging him to play a song.
We cut during the editing, because it took us 25 minutes to talk them into doing it. Just enough time to stop him from running away, go get Russel, decide what song they were going to play. When Kele finally started singing, Colin was pressed against him, and it felt like Kele was jumping from a diving board too high for him. He caught us off-guard. Everyone was speechless. There’s nothing more to add. Five minutes of rare sincerity, two artists doing something with no safety net and without really understanding why. They took that risk, and we thank them for it."